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Privacy Policy

How we process your personal data, under EU Regulation 2016/679 (GDPR)

Last updated: 1 August 2026

1. Data controller

FPS ITALIA DI PALELLA SALVATORE (brand “FPS Italia”)
Via Santo Spirito, 4-6 – 66034 Lanciano (CH), Italia
P.IVA: 02756580698
C.F.: PLLSVT00M18M289U
REA: CH - 421484
Email: info@fpsitalia.it
PEC: palella.salvatore@pec.it
WhatsApp: +393806360315

2. What data we collect

We process the data you provide and the data generated by your use of the site:

  • Contact and identity data — first name, last name, email, phone, billing and shipping address; for business customers also VAT number and, where required, tax code and SDI code/PEC for e-invoicing.
  • Order data — products purchased, amounts, payment method, purchase history. Payment card details are handled directly by the payment providers: we neither see nor store them.
  • Browsing data — IP address, browser and device type, pages viewed; collected via technical cookies and, subject to consent, analytics and marketing cookies (see Cookie Policy).
  • Communications — the content of the messages you send us by email, contact form or WhatsApp.

3. Why we process them and on what legal basis

Purpose Legal basis (art. 6 GDPR)
Manage the order, shipping, invoicing and support Performance of the contract — art. 6.1.b
Tax and accounting obligations, legal guarantee Legal obligation — art. 6.1.c
Respond to your contact requests Pre-contractual measures / legitimate interest — art. 6.1.b/f
Site usage analytics and marketing (e.g. ads) Consent — art. 6.1.a (withdrawable at any time)
Measuring in aggregate how the site is used, with data that stays on our own servers, and recognising automated programs that scrape it Legitimate interest — art. 6.1.f (no third parties, no IP address retained)
Fraud prevention and site security Legitimate interest — art. 6.1.f

4. Who we share data with

We do not sell your data. We share it only with parties that help us deliver the service, appointed as data processors where applicable:

  • couriers and shippers, for delivery;
  • payment providers (PayPal, Klarna and the banking networks), to process payments securely. For instalment payments Klarna acts as an independent controller: see point 9;
  • hosting provider and technical services for the site;
  • accountant and e-invoicing system, for tax obligations;
  • analytics and advertising providers (e.g. Google, Meta) only if you give consent;
  • competent authorities, when required by law.

5. Transfers outside the European Union

Some providers (for example analytics or advertising) may process data outside the European Economic Area. In that case the transfer takes place with the safeguards required by the GDPR — adequacy decisions or the European Commission's Standard Contractual Clauses. These processings are activated only with your consent.

6. How long we keep them

  • Order and invoice data: 10 years, as required by tax law.
  • Account data: as long as the account is active; you can request deletion at any time.
  • Contact requests: the time needed to handle them and a reasonable period thereafter.
  • Analytics and marketing data: for the durations stated in the Cookie Policy and in any case until consent is withdrawn.

7. Your rights

At any time you can exercise the rights under arts. 15-22 GDPR: access, rectification, erasure, restriction, portability, objection and withdrawal of consent (without affecting processing already carried out). Just write to info@fpsitalia.it.

If you believe the processing infringes the law, you can lodge a complaint with the competent supervisory authority — in Italy the Garante per la protezione dei dati personali (garanteprivacy.it).

8. Nature of data provision

Providing the data needed for the order and invoicing is mandatory to complete the purchase: without it, we cannot fulfil the order. Providing data for analytics and marketing purposes is instead optional and free.

9. Automated decisions and artificial intelligence

We do not make automated decisions producing legal effects concerning you or similarly significantly affecting you (art. 22 GDPR): prices, shipping, order acceptance and support are decided by people. We do not profile you to set what you pay.

There is one exception: instalment payments. If you choose Klarna at checkout, the provider (Klarna Bank AB, Sweden) runs an automated creditworthiness assessment to decide whether to grant the instalment plan: this is an automated decision under art. 22 GDPR, taken by Klarna as an independent controller; we neither control it nor know its criteria. You can obtain human intervention, express your point of view and contest the decision by contacting Klarna; their notice and contacts are at klarna.com/it/privacy. If the plan is refused your order is not rejected: you can complete it with another payment method.

There is no automated assistant on this site: when you write in chat, by email or on WhatsApp, a person answers you. If we ever switch on an AI-based assistant, we will tell you before you use it, as required by art. 50 of Regulation (EU) 2024/1689 (AI Act).

We use AI tools as internal support for writing copy and preparing site images. Published content is always reviewed and approved by a person who takes responsibility for it: product photos are real shots of the products we sell.

10. Changes

We may update this policy. The version in force is always the one published here, with the update date shown at the top.

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